Owner report · October 2026
Samsung S90F OLED: what 196 owners say
Owners love the picture. The few unhappy ones had sets fail early or found setup hard.
Counted across 7 shops in 1 country. We don't test products — this is what buyers say, every complaint read by us.
91%give it 4 or 5 stars
- 5 ★165
- 4 ★13
- 3 ★9
- 2 ★4
- 1 ★5

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What they love
how often mentioned- Stunning, bright picture
- Easy to set up
- Good value for an OLED
What they complain about
- Stopped working within months3 owners
- Hard to set up channels or the Samsung account3 owners
- Too dark in dim scenes2 owners
- The stand leaves the screen tilted or crooked2 owners
Where these owners bought it
| Shop | Country | Ratings |
|---|---|---|
| Samsung's own shop | UK | 92 |
| Currys | UK | 50 |
| Hughes | UK | 21 |
| PRC Direct | UK | 18 |
| Sonic Direct | UK | 5 |
| HBH Woolacotts | UK | 1 |
| Appliances Direct | UK | 1 |
| Other shops | — | 8 |
Ratings by year
- 782025
- 1182026
Read at Currys, October 2026. How we count