Updated 1 Nov 2026
Is the Samsung The Frame Pro (2026) worth it?
Yes — if you're buying it for the look.
It hangs flush like a framed picture, shows artwork when you're not watching, and its matte screen turns glare into a soft haze, so it stays watchable in direct sun. The inputs sit in a separate wireless box, with five HDMI 2.1 ports at up to 144Hz. As a TV it's only average for the money: blacks and contrast are weak, HDR highlights lack punch, the speakers have almost no bass, there's no Dolby Vision, the wireless box adds a little input lag, and most art needs a paid subscription. A regular OLED like the LG C6 gives a better picture for less.
100%of 9 owners give it 4 or 5 stars
- Looks like framed art on the wall
- Matte screen for sunny rooms
- Wireless box hides the cables
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What owners say
Owners love the glare-free screen and the art. One had to swap a faulty first set, and one found it hard to set up without a manual.
Good to know
- Blacks and contrast are weak, so dark scenes look washed out.
- The 40W speakers have almost no bass; plan on a soundbar.
- The wireless box adds a little input lag compared with a wired TV.
- Most of the art library needs a monthly subscription.
- No Dolby Vision.
From 9 buyer ratings at Costco (Canada), every complaint read by us, November 2026. How we do this
What they love
- Glare-free screenMentioned a lot
- Love the artMentioned a lot
What they complain about
Hardly any: just 0 of 9 owners gave it 3 stars or fewer, and no complaint came up often enough to list.
Get it if…
- You want the TV to look like a picture when it's off.
- Your room gets a lot of sun.
- You want no cables running to the screen.
Skip it if…
- You want the best picture for the money: an OLED is far better.
- You play fast competitive games.
- You won't pay for an art subscription.
More on the Samsung Frame Pro
How we reached this verdict
TechRadar finds it a stylish lifestyle TV with excellent bright-room visibility, a wireless One Connect box with five HDMI 2.1 ports and an extensive Art Mode, but weak blacks and contrast, limited peak brightness, bass-light sound, extra input lag from the wireless link and no Dolby Vision; it points to the LG C5 or TCL C7L for a better picture. WIRED calls it pricey but still the king of art TVs, with meaningful upgrades over the 2025 model and a paid art subscription. Most verified Costco Canada owners we read rate it 5 stars for the glare-free screen and the art.
We compared independent expert reviews with the manufacturer's specifications, then checked it's sold at a major retailer where you live. We don't test products ourselves.
Sources: TechRadar, WIRED, Samsung (specs), RTINGS, TechRadar, Tom's Guide, Expert Reviews, Trusted Reviews, manufacturer specifications.
Updated 1 Nov 2026How we decide