Updated 1 Nov 2026
Is the Samsung S95F OLED worth it?
Yes — the best bright-room OLED for less than the S95H.
It was the brightest OLED of 2025, and its matte screen turns reflections into a faint haze, so it holds up in a sunny room and looks superb at night. Colours are rich and accurate, all four HDMI ports take games at 4K 165Hz with low input lag, and the inputs live in a separate box, so the panel is very thin. There's no Dolby Vision, blacks look a little grey in a bright room, and some presets need tweaking. The 2026 S95H is brighter still, but costs more.
100%of 47 owners give it 4 or 5 stars
- Very bright for an OLED
- Matte screen all but kills glare
- Four HDMI 2.1 ports, up to 165Hz
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What owners say
Every verified owner we read rates it 4 or 5 stars: they love the picture and how well the matte screen copes with a bright room.
Good to know
- No Dolby Vision: those films play in HDR10 or HDR10+.
- In a bright room the matte screen makes blacks look slightly grey.
- Some presets push the picture too far; Filmmaker Mode or a little tweaking fixes it.
- The home screen is cluttered and pushes Samsung's own content.
From 47 buyer ratings at Costco (Canada), Costco (US), Elgiganten (Nordics) and Otto (Germany), every complaint read by us, November 2026. How we do this
What they love
- Stunning picture and colourMentioned a lot
- No glare, even in a bright roomMentioned often
- Good built-in soundMentioned by some
What they complain about
Hardly any: just 0 of 47 owners gave it 3 stars or fewer, and no complaint came up often enough to list.
Get it if…
- Your room is bright and you still want OLED blacks.
- You play on a PS5, Xbox or PC.
- You want a slim TV with the cables in a separate box.
Skip it if…
- You watch a lot of Dolby Vision.
- You watch mostly in a dark room: an LG C6 is close for far less.
- You want the newest model: the S95H.
More on the Samsung S95F
How we reached this verdict
Expert Reviews calls it breathtaking: the brightest, most vibrant and most contrast-rich OLED it had tested, with an effective anti-glare screen and a superb gaming display, but no Dolby Vision and presets that need tweaking. Tom's Guide rates it Samsung's best OLED yet for brightness, glare control, colour and gaming, faulting the AI picture processing, the cluttered interface and no Dolby Vision. TechRadar gives it an Editor's Choice for bright rooms and gaming, noting some black crush in dark scenes and a premium price. Verified Costco owners we read in the US and Canada all rate it 5 stars, mostly for the picture and how well it handles a bright room.
We compared independent expert reviews with the manufacturer's specifications, then checked it's sold at a major retailer where you live. We don't test products ourselves.
Sources: Expert Reviews, Tom's Guide, TechRadar, Samsung (specs), RTINGS, TechRadar, Tom's Guide, Expert Reviews, Trusted Reviews, manufacturer specifications.
Updated 1 Nov 2026How we decide