Updated 16 Oct 2026
Is the Samsung Series 7 AI Energy WW90DB7U94GEU1 worth it?
Yes, if you want a machine that doses itself.
It's a 9 kg, 1400-spin machine that fills itself from its own detergent and softener tanks, with AI Wash that senses the load and sets the time, a quiet spin and SmartThings Wi-Fi. It uses less energy than Samsung's Series 5 (40 kWh per 100 cycles against 44). Owners rave about the auto-dosing, the quiet running and how good it looks. The catches: AI Wash can stretch a programme far past the time shown, small socks can still get caught in the door seal, and at 60 cm it's deeper than the Series 5. No independent test we can read has been published, so this verdict rests on Samsung's specs and verified owner reviews.
98%of 90 owners give it 4 or 5 stars
- Auto-dosing from built-in tanks
- Uses less energy than the Series 5
- Almost no unhappy owners so far
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What owners say
Owners love the auto-dosing, how quiet it is and the results. The two unhappy owners found programme times unpredictable.
Good to know
- AI Wash senses the load and can stretch a cotton cycle to hours longer than shown.
- Small socks can get caught in the door seal; owners use a wash bag.
- The touch panel and the big dial are easy to knock and pick up fingerprints.
- It takes a few washes to learn the controls and the app.
From 90 buyer ratings at Currys, every complaint read by us, November 2026. How we do this
What they love
- QuietMentioned a lot
- Lots of programmes and optionsMentioned often
- Washes wellMentioned often
- Auto-dosingAlso mentioned
- Looks smartAlso mentioned
What they complain about
Hardly any: just 2 of 90 owners gave it 3 stars or fewer, and no complaint came up often enough to list.
Get it if…
- You'd like never to measure detergent again.
- You want a quiet, good-looking machine with app control.
- You run a lot of washes, so the lower energy use adds up.
Skip it if…
- Your space is shallow: it's 60 cm deep, 5 cm more than the Series 5.
- You don't care about dosing: the Series 5 WW90CGC04DAEEU does the washing for about £150 less.
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How we reached this verdict
No independent test we can read has been published. The specs come from Samsung UK: 9 kg, 1400 rpm, A energy class at 40 kWh per 100 cycles, spin noise class A at 72 dB, 60 cm deep, an Eco 40-60 cycle of 3 h 48 min, Auto Dispense, AI Wash, steam and SmartThings Wi-Fi. The Currys pool (Currys, AO and other shops, white and black) has 90 verified owner reviews of this 9 kg model, and only 2 rate it 3 stars or less. Owners most often praise how quiet it is, the auto-dosing and the wash results; the two unhappy owners found the programme times unpredictable and the touch panel fussy. That pool is still small, so we'll keep reading as it grows.
We compared independent expert reviews with the manufacturer's specifications, then checked it's sold at a major retailer where you live. We don't test products ourselves.
Sources: Samsung UK (specs), Expert Reviews, Mumsnet, manufacturer specifications.
Updated 16 Oct 2026How we decide