What 230,000 verified buyers think of what they bought
We added up 230,185 ratings left by people the shop checked had bought the product: 511 products in 56 product types, read at 22 retailers in Europe, North America, Asia, Africa and Oceania. Data as of 12 Nov 2026.
Key findings
- 93% of verified buyers rated the product they bought 4 or 5 stars, and 81% gave it the full 5 stars.
- Only 3% of verified buyers gave 1 or 2 stars, so star averages bunch near the top and say little; the share of 1 to 3 star ratings separates good products from risky ones better.
- Wet & dry floor cleaners (76% rated 4 or 5 stars) and robot vacuums (80%) disappointed more buyers than any other product type with enough data. Both do more than a plain vacuum, mopping or driving themselves; plain cordless stick vacuums reached 92%.
- Air fryers (97%), games consoles (97%) and washing machines (97%) had the happiest buyers.
- Paying more did not bring more disappointment: products costing over £500 had a median of 96% happy buyers, against 91% for products under £100.
- Owners mostly agree with experts: products whose expert reviews earned our “great choice” verdict had a median of 94% happy owners, against 90% for “good with caveats”.
- 14 expert favourites fell below 80% with owners: Logitech MX Mechanical Wireless Keyboard (57%), Bose QuietComfort Ultra Earbuds (2nd Gen) (73%), Bose QuietComfort Earbuds (2024) (73%), Igloo 26 lb Self-Cleaning Ice Maker with Handle (74%), Roborock Saros 10R (75%), Roborock Q7 M5 (75%), Dreame H15 Pro (75%), Logitech Wave Keys Wireless Ergonomic Keyboard (76%), Sony WF-1000XM5 (77%), Sony WF-1000XM6 (78%), MOVA P50 Pro Ultra (79%), BISSELL CrossWave OmniForce Edge (79%), Westinghouse WPX3200 Gas Pressure Washer (79%) and Logitech Signature K650 Wireless Keyboard (79%). Expert tests last days or weeks, while owners report on months of use.
By brand: which brands' buyers are happiest, and how far apart their models are
By product type
Product types with at least three products and 300 ratings, happiest buyers first; each links to its own page, model by model. Every rating counts once, so a best-seller weighs more than a niche model.
| Product type | Products | Ratings | 4–5 stars | 1–2 stars |
|---|---|---|---|---|
| Air fryers | 21 | 22,777 | 97% | 1% |
| Games consoles | 9 | 16,121 | 97% | 2% |
| Washing machines | 15 | 14,820 | 97% | 1% |
| MacBooks | 5 | 618 | 97% | 1% |
| Stand mixers | 12 | 8,941 | 96% | 2% |
| Dehumidifiers | 16 | 7,460 | 96% | 3% |
| Tablets | 19 | 5,392 | 96% | 2% |
| Mirrorless cameras | 8 | 568 | 96% | 2% |
| Fridge freezers | 15 | 1,736 | 95% | 3% |
| Office mice | 9 | 1,335 | 95% | 2% |
| TVs | 62 | 10,811 | 94% | 4% |
| Tumble dryers | 8 | 9,359 | 94% | 4% |
| Carpet cleaners | 6 | 2,674 | 94% | 4% |
| Smartwatches | 20 | 2,553 | 94% | 3% |
| Dishwashers | 3 | 1,408 | 94% | 3% |
| Coffee machines | 16 | 24,356 | 93% | 4% |
| Cordless vacuums | 18 | 31,841 | 92% | 4% |
| Sneakers | 14 | 10,564 | 92% | 4% |
| Multi-cookers | 9 | 4,300 | 92% | 5% |
| Ergonomic mice | 10 | 2,682 | 92% | 4% |
| Office keyboards | 15 | 2,346 | 92% | 5% |
| Keyboard and mouse combos | 10 | 1,949 | 92% | 4% |
| Gaming keyboards | 10 | 546 | 92% | 5% |
| Ice cream makers | 5 | 5,871 | 91% | 6% |
| Soundbars | 10 | 2,700 | 91% | 5% |
| Gaming headsets | 15 | 2,366 | 91% | 6% |
| Pressure washers | 9 | 1,436 | 91% | 6% |
| Headphones | 16 | 4,776 | 90% | 6% |
| Running shoes | 10 | 526 | 90% | 6% |
| Smart speakers | 4 | 1,145 | 89% | 7% |
| Hair removal devices | 14 | 5,527 | 88% | 8% |
| Earbuds | 18 | 5,500 | 86% | 9% |
| Hair stylers | 5 | 4,273 | 86% | 8% |
| Air purifiers | 6 | 684 | 84% | 11% |
| Mini fridges | 3 | 920 | 83% | 12% |
| Robot vacuums | 12 | 507 | 80% | 16% |
| Wet & dry floor cleaners | 5 | 1,282 | 76% | 16% |
Every product
Share of verified buyers giving 4 or 5 stars, for the 379 products with 30 or more ratings
How we counted
The products are the ones we cover: models independent experts have reviewed and that are sold in the UK or the US. They are not a random sample of everything on sale, and the well-reviewed models we pick likely rate higher than the market as a whole. Compare product types and products with each other rather than with ratings elsewhere.
We only count reviews the shop or its review service marks as coming from a checked purchase, and leave out reviews written for a free product or a reward. Reviews about the shop rather than the product, such as late delivery or a damaged parcel, are left out too. Each shop page counts once, even where it covers several sizes of one model. We read the shops openly and publish counts, never the reviews themselves. The full rules for each shop are on How we decide.
A product's share is the ratings at 4 or 5 stars out of all its ratings. Products with fewer than 30 ratings are left out of the product comparisons, where a handful of ratings would swing the result; their ratings still count in the totals. Price bands use UK prices (57 products under £100, 88 over £500). “Great choice” and “good with caveats” are the verdicts on our product pages, which rest on independent expert reviews (274 and 105 products).
Ratings by shop: Currys 118,909, Costco (US) 35,009, Otto (Germany) 32,925, Elgiganten (Nordics) 10,035, Takealot (South Africa) 8,591, Home Depot (US) 5,442, Boulanger (France) 4,717, Target (US) 4,125, Costco (Canada) 2,329, Best Buy (Canada) 2,058, Harvey Norman (NZ, Australia) 1,488, Rogue Fitness 1,387, Hepsiburada (Turkey) 1,216, LDLC (France) 474, Expert (Netherlands) 369, Rebel Sport (Australia) 366, Rakuten (Japan) 338, Morele (Poland) 130, Son-Vidéo (France) 95, Toolstation 84, B&Q 51, Materiel.net (France) 47.
Using these numbers
You are welcome to quote and chart them with a link to this page. Cite as: WhichOneToGet, “Verified buyer ratings study”, 12 Nov 2026, https://www.whichonetoget.com/research/verified-buyer-ratings. We update it as we read more reviews, at the same address. Questions: [email protected].